Analysis of the Macro Environment of Barcelona Football Club Essay

Analysis of the Macro Environment of Barcelona Football Club - Essay Example The main objective of Nunez as the president of the club was to make Barcelona as world-class club. To accomplish this goal, Nunez gave the club stability on the pitch and off the pitch. He had some strict attitudes in himself as the president of the club that intensely affected the image of the club. He held to a stringent policy regarding wages and discipline of the players and the team’s support staffs that actually helped the club to achieve its success. He did not meet demands of players like Maradona, Romario and Ronaldo for the sake of the club. During his era, UEFA Cup Winners’ Cup, Copa del Rey Cup, European Super Cup and many more. His presidency lasted for 22 years as resigned in 2000 after the loss to Real Madrid in the champions League (Hamil, Walters & Watson, 2010, pp. 477-480). PESTEL Analysis of Nunez’s era: The PESTEL analysis discusses the Political factors, Economic factors, Social factors, Technological factors, Environmental factors and Lega l Factors. During the era of Nunez, all these factors led to remarkable changes. This paper discusses on the political and the economic factors. By the start of the era of Nunez, the club and the country came out of the rule of the fascist dictator General Franco (Vincent, 2007, p. 93). He deteriorated the membership model of ownership at the club, reduced club members’ rights and eroded the democracy within the club statutes. Apart from this the degree of government intervention was very low during Nunez’s presidency due to Spain’s transition to democracy (Casals, 2011, p. 112). During his era, there was a lack of transparency regarding the choice of assembly members. During the Nunez era, the emphasis was on the maximization of the club’s economic potential. There was a lack of transparency regarding the accounting procedure, setting and monitoring of the annual budget. The economic situation of the club was not satisfactory during this era. And this le d the club to face almost the problem of bankruptcy at the end of 2003 (Hamil, Walters & Watson, 2010, pp. 477-480) (see Table 1 in the Appendix). The era since Joan La Porta (2003-present): The era of Joan La Porta (2003-2010): Politically and economically weak situation of the FCB was recovered in the era of Joan La Porta. He opposed the former president Nunez and elected as the president of the club on June 15, 2003 (History of FC Barcelona, 2011). And his era lasts to June 30, 2010 (History of FC Barcelona, 2011). He was the most victorious president in terms of prizes won by the club. During his era the arrival of Frank Rijkaard, as the manager of the club and Ronaldinho, as the superstar footballer of the club led to the success of the club. The new style of his management of eventually helped the club to achieve an unbelievable success. His initial era as the president did not start with success. During the starting season of his presidency, the club could not manage to win a single trophy. But he requested players and fans to have faith on the team management and the team ultimately started playing fantastic and fascinating football after the signing of some of the greatest domestic, such as Puyol, Xavi, Valdes, Presas etc. and international footballers, such as Deco, Eto’o, Edmilson etc. His era also underwent from some of criticisms too. Some of the members of his team management thought that he always tried to use his