The Industry Video Game Entertainment - 1399 Words

Company Name: Nintendo Company Website: http://www.nintendo.com Industry: Video Game entertainment Company history and background: In the gaming industry you probably heard of â€Å"It’s -a -me -Mario† which is Nintendo’s trademark character. Nintendo started off as a Japanese card game maker into electronic gaming in a way the term today we call console gaming. What started as a Popeye concept kind of safe the girl game which is titled Mario vs Donkey Kong became a hit in retro arcade gaming came to the convenience of playing at home which is what we call a game console. It then became a bigger impact for the company when Shigeru Miyamoto father of the character â€Å"Mario† created Super Mario world it became Nintendo’s Company icon. Running†¦show more content†¦Mr. Kimishima will continue Iwata’s dream in creating the best game consoles as well as games. As all video games it counts on E3 if a video game company will succeed based on the products released which can have a major impact if a console system is released. For most c urrent release of the Nintendo switch, it was sold out in a major part of the world. The switch has brought the market up a lot due to its popularity with its games that interest the loyal fans of Nintendo. According to yahoo finance; it went from a 22,000 yen to a spike of 23,000 on the day of launch then to a very stable progression to 26,000 yen market price to what it current state in the market is right now. ANALYSIS VIA PORTER’S FIVE FORCES MODEL Threats of new Entrants: †¢ Threat level of new Entrants are low due to new players of the gaming console †¢ The barriers of entry is pretty high †¢ Network for distribution is needed †¢ Needs strong brand name which is important †¢ Loyal customer are to be expected for existing brand †¢ Curve of learning is pretty high due unfamiliarity †¢ Can expect new Entrant to enter every year Bargaining Power of Suppliers: †¢ The Bargaining Power of Suppliers is at a moderate power level †¢ Companies that sell the products order in large amounts in order to keep the suppliers happy †¢ The value of the electronic components in the gaming consoles can easily switched and are inexpensive Bargaining Power of Customers: †¢ The Bargaining Power of Customers is at aShow MoreRelatedVideo Games Effects On Entertainment Industry949 Words   |  4 PagesToday in our world, video games have been a massive impact and phenomenon on entertainment industry. 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